Alton Towers accident sees theme park's numbers fall
Alton Towers owner Merlin Entertainments has revealed that visitor numbers to the theme park plunged during its peak season after the major roller coaster accident earlier this year.
The company said like-for-like revenues tumbled by 11.4% across its theme park division over the first nine months of its financial year after seeing a "significantly" lower numbers of visitors to Alton Towers. Other UK attractions in the unit, such as Thorpe Park, were also affected.
Merlin warned that annual theme park earnings would be at the lower end of expectations and would probably continue to be impacted during 2016.
Five people were seriously injured in the crash on The Smiler ride on June 2, after which the 500-acre theme park in Staffordshire temporarily closed.