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Amazon told to explain its free delivery

By Josie Clarke

Amazon has been ordered to clarify its delivery charges for individual products after the advertising watchdog found it had been misleading customers.

The Advertising Standards Authority (ASA) found a lack of clarity about items eligible for free delivery. Amazon said the full range of delivery options and charges were presented on a page titled "About Free Delivery", claiming it was impossible to state the actual delivery charge on any given item.

The ASA said: "We concluded the ads did not make sufficiently clear which items were eligible for free delivery, and under what terms, and that they were therefore misleading."

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