Belfast Telegraph

Ambitious pair make a splash with new business

By Rebecca Kincade

Like so many business owners before them, Craig Lennox and Paul Cranston were enticed by the prospect of “living the dream” and working for themselves.

Splashbacks NI launched in September 2010, targeting customers wanting a full measure-and-fit service for its glass splashback products. Now the pair are taking gradual steps to increase their work load from part time to full time.

Commenting on how they got started, Craig said: “I was getting a new kitchen installed and saw glass splashbacks in a magazine. When I tried to buy them in Northern Ireland I found it impossible to get a company to do it for me. Although neither Paul nor myself had been directly involved in the glass industry we both have experience in property refurbishment, tiling and engineering, so we have a lot of experience with hands on projects.”

When setting up a new business, finding a gap in the market is a great place to begin. However, as Craig and Paul have found, sometimes that gap in the market is so new to consumers that growing the business has to take on a two-pronged approach, consisting of raising awareness of the company and the product.

“If customers hear of the benefits of glass splashbacks our work is done, as we are the only company who currently offers the products in NI.”

In January, the pair launched diysplashbacks.co.uk. “We wanted to gain a foothold in the UK market. We have found that it has started to become very successful in the last month as my internet marketing efforts have begun to bear fruit.”

The plan is to win business from commercial clients such as cafes and restaurants.

The hard work and effort of Craig and Paul is starting to pay off and it won’t be long before these two really make a splash in the market, not only in Northern Ireland but throughout the UK as well.

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