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Apple hikes Mac prices in response to pound's decline in value

Published 28/10/2016

Prices in the UK now more closely resemble those in the US
Prices in the UK now more closely resemble those in the US

Apple has hiked the UK prices of its Mac computer range in the wake of the falling value of the pound since the Brexit vote.

While announcing three new MacBook Pro laptops at a live event on Thursday, the technology giant also raised prices across its entire computer line - by as much as £500 in some cases - as it adjusts to changing conversion rates.

Prices in the UK now more closely resemble those in the US after currency conversion and with the addition of UK VAT.

Apple said it sets product prices based on multiple factors "including currency exchange rates, local import laws, business practices, taxes, and the cost of doing business".

Among the changes, the 13-inch MacBook - the least expensive laptop Apple sells and first introduced in 2015 - rose from £849 to £949, while the high-powered Mac Pro desktop jumps from £2,499 to £2,999.

Last month Microsoft also warned UK consumers to expect price rises on some services from January of up to 22% to "harmonise prices" across Europe.

"We periodically assess the impact of local pricing of our products and services to ensure there is reasonable alignment across the region and this change is an outcome of this assessment," Microsoft said.

Chinese smartphone manufacturer OnePlus also confirmed in July that it was raising the price of its OnePlus 3 by £20 to £329 after the Brexit vote and its effect on the value of the pound.

Taiwanese firm HTC also increased the price of it's Vive virtual reality headset by £70, citing "recent currency valuation changes".

Apple Senior Vice President of Worldwide Marketing Phil Schiller introduces the all-new MacBook Pro during a product launch event on October 27, 2016 in Cupertino, California. Apple Inc. is expected to unveil the latest iterations of its MacBook line of laptops (Photo by Stephen Lam/Getty Images)
Apple Senior Vice President of Worldwide Marketing Phil Schiller introduces the all-new MacBook Pro during a product launch event on October 27, 2016 in Cupertino, California. Apple Inc. is expected to unveil the latest iterations of its MacBook line of laptops (Photo by Stephen Lam/Getty Images)
CUPERTINO, CA - OCTOBER 27: Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks on the new Apple TouchBar during a product launch event on October 27, 2016 in Cupertino, California. Apple Inc. is expected to unveil the latest iterations of its MacBook line of laptops (Photo by Stephen Lam/Getty Images)
Senior Vice President of Worldwide Marketing Phil Schiller speaks during a product launch event at Apple headquarters in Cupertino, California on October 27, 2016. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
CUPERTINO, CA - OCTOBER 27: Apple Senior Vice President of Software Engineering Craig Federighi speaks on stage during a product launch event on October 27, 2016 in Cupertino, California. Apple Inc. is expected to unveil the latest iterations of its MacBook line of laptops (Photo by Stephen Lam/Getty Images)
CUPERTINO, CA - OCTOBER 27: Apple Senior Vice President of Software Engineering Craig Federighi (R) gestures to Vice President of Worldwide Marketing Phil Schiller during a product launch event on October 27, 2016 in Cupertino, California. Apple Inc. is expected to unveil the latest iterations of its MacBook line of laptops (Photo by Stephen Lam/Getty Images)
CUPERTINO, CA - OCTOBER 27: Apple Senior Vice President of Worldwide Marketing Phil Schiller introduces the all-new MacBook Pro during a product launch event on October 27, 2016 in Cupertino, California. Apple Inc. is expected to unveil the latest iterations of its MacBook line of laptops (Photo by Stephen Lam/Getty Images)
CUPERTINO, CA - OCTOBER 27: Apple Senior Vice President of Worldwide Marketing Phil Schiller introduces the all-new MacBook Pro during a product launch event on October 27, 2016 in Cupertino, California. Apple Inc. is expected to unveil the latest iterations of its MacBook line of laptops (Photo by Stephen Lam/Getty Images)
Apple CEO Tim Cook speaks during an announcement of new products Thursday, Oct. 27, 2016, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook speaks about Apple TV during an announcement of new products Thursday, Oct. 27, 2016, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook speaks about the iPhone during an announcement of new products Thursday, Oct. 27, 2016, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook speaks about Apple TV during an announcement of new products Thursday, Oct. 27, 2016, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook speaks about iMac and Macbook computers during an announcement of new products Thursday, Oct. 27, 2016, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Phil Schiller, Apple's senior vice president of worldwide marketing, speaks about the TouchBar during an announcement of new products Thursday, Oct. 27, 2016, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook speaks during an announcement of new products Thursday, Oct. 27, 2016, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook speaks during an announcement of new products Thursday, Oct. 27, 2016, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook speaks during an announcement of new products Thursday, Oct. 27, 2016, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
Apple CEO Tim Cook speaks about Apple TV during an announcement of new products Thursday, Oct. 27, 2016, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)
CUPERTINO, CA - OCTOBER 27: Apple Senior Vice President of Worldwide Marketing Phil Schiller introduces the all-new MacBook Pro during a product launch event on October 27, 2016 in Cupertino, California. Apple Inc. is expected to unveil the latest iterations of its MacBook line of laptops (Photo by Stephen Lam/Getty Images)
Apple CEO Tim Cook introduces the iOS 10.1 during a product launch event at Apple headquarters in Cupertino, California on October 27, 2016. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
CUPERTINO, CA - OCTOBER 27: Apple Senior Vice President of Worldwide Marketing Phil Schiller introduces the all-new MacBook Pro during a product launch event on October 27, 2016 in Cupertino, California. Apple Inc. is expected to unveil the latest iterations of its MacBook line of laptops (Photo by Stephen Lam/Getty Images)
CUPERTINO, CA - OCTOBER 27: Apple Senior Vice President of Worldwide Marketing Phil Schiller introduces the all-new MacBook Pro during a product launch event on October 27, 2016 in Cupertino, California. Apple Inc. is expected to unveil the latest iterations of its MacBook line of laptops (Photo by Stephen Lam/Getty Images)
CUPERTINO, CA - OCTOBER 27: Apple Senior Vice President of Worldwide Marketing Phil Schiller introduces the all-new MacBook Pro during a product launch event on October 27, 2016 in Cupertino, California. Apple Inc. is expected to unveil the latest iterations of its MacBook line of laptops (Photo by Stephen Lam/Getty Images)
CUPERTINO, CA - OCTOBER 27: Apple Senior Vice President of Worldwide Marketing Phil Schiller introduces the all-new MacBook Pro during a product launch event on October 27, 2016 in Cupertino, California. Apple Inc. is expected to unveil the latest iterations of its MacBook line of laptops (Photo by Stephen Lam/Getty Images)
CUPERTINO, CA - OCTOBER 27: Apple CEO Tim Cook speaks on stage during an Apple product launch event on October 27, 2016 in Cupertino, California. Apple Inc. is expected to unveil the latest iterations of its MacBook line of laptops (Photo by Stephen Lam/Getty Images)
CUPERTINO, CA - OCTOBER 27: Apple CEO Tim Cook speaks on stage during an Apple product launch event on October 27, 2016 in Cupertino, California. Apple Inc. is expected to unveil the latest iterations of its MacBook line of laptops (Photo by Stephen Lam/Getty Images)
CUPERTINO, CA - OCTOBER 27: Apple CEO Tim Cook speaks on stage during an Apple product launch event on October 27, 2016 in Cupertino, California. Apple Inc. is expected to unveil the latest iterations of its MacBook line of laptops (Photo by Stephen Lam/Getty Images)
CUPERTINO, CA - OCTOBER 27: Apple CEO Tim Cook speaks on stage during an Apple product launch event on October 27, 2016 in Cupertino, California. Apple Inc. is expected to unveil the latest iterations of its MacBook line of laptops (Photo by Stephen Lam/Getty Images)
CUPERTINO, CA - OCTOBER 27: Apple CEO Tim Cook announces the all-new MacBook Pro during a product launch event on October 27, 2016 in Cupertino, California. Apple Inc. is expected to unveil the latest iterations of its MacBook line of laptops (Photo by Stephen Lam/Getty Images)
Apple CEO Tim Cook speaks during a product launch event at Apple headquarters in Cupertino, California on October 27, 2016 / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
Apple CEO Tim Cook speaks during a product launch event at Apple headquarters in Cupertino, California on October 27, 2016 / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
CUPERTINO, CA - OCTOBER 27: Apple CEO Tim Cook speaks on stage during an Apple product launch event on October 27, 2016 in Cupertino, California. Apple Inc. is expected to unveil the latest iterations of its MacBook line of laptops (Photo by Stephen Lam/Getty Images)
CUPERTINO, CA - OCTOBER 27: Apple CEO Tim Cook speaks on stage during an Apple product launch event on October 27, 2016 in Cupertino, California. Apple Inc. is expected to unveil the latest iterations of its MacBook line of laptops (Photo by Stephen Lam/Getty Images)
CUPERTINO, CA - OCTOBER 27: Apple CEO Tim Cook speaks on stage during an Apple product launch event on October 27, 2016 in Cupertino, California. Apple Inc. is expected to unveil the latest iterations of its MacBook line of laptops (Photo by Stephen Lam/Getty Images)
CUPERTINO, CA - OCTOBER 27: Apple CEO Tim Cook announces TV app during an Apple product launch event on October 27, 2016 in Cupertino, California. Apple Inc. is expected to unveil the latest iterations of its MacBook line of laptops (Photo by Stephen Lam/Getty Images)
A man walks by a photograph of former Apple CEO and founder Steve Jobs before the start of a product launch event at Apple headquarters in Cupertino, California, on October 27, 2016. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
Apple CEO Tim Cook speaks during a product launch event at Apple headquarters in Cupertino, California on October 27, 2016. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images

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