Apple hikes Mac prices in response to pound's decline in value
Apple has hiked the UK prices of its Mac computer range in the wake of the falling value of the pound since the Brexit vote.
While announcing three new MacBook Pro laptops at a live event on Thursday, the technology giant also raised prices across its entire computer line - by as much as £500 in some cases - as it adjusts to changing conversion rates.
Prices in the UK now more closely resemble those in the US after currency conversion and with the addition of UK VAT.
Apple said it sets product prices based on multiple factors "including currency exchange rates, local import laws, business practices, taxes, and the cost of doing business".
Among the changes, the 13-inch MacBook - the least expensive laptop Apple sells and first introduced in 2015 - rose from £849 to £949, while the high-powered Mac Pro desktop jumps from £2,499 to £2,999.
Last month Microsoft also warned UK consumers to expect price rises on some services from January of up to 22% to "harmonise prices" across Europe.
"We periodically assess the impact of local pricing of our products and services to ensure there is reasonable alignment across the region and this change is an outcome of this assessment," Microsoft said.
Chinese smartphone manufacturer OnePlus also confirmed in July that it was raising the price of its OnePlus 3 by £20 to £329 after the Brexit vote and its effect on the value of the pound.
Taiwanese firm HTC also increased the price of it's Vive virtual reality headset by £70, citing "recent currency valuation changes".