Apple promotes design guru Jonathan Ive to new position
Apple has promoted British designer Sir Jonathan Ive to the role of chief design officer, a newly-created position at the world's most valuable company.
Sir Jonathan has previously been Apple's senior vice president of design and has overseen some of the most important products in the technology giant's history, including the iPod, iPhone and iPad, as well as this year's Apple Watch.
Sir Jonathan was knighted in 2012 for services to design, having joined Apple in 1992 and gone on to forge a close relationship with late co-founder Steve Jobs.
Sir Jonathan's promotion was first revealed in an interview with The Daily Telegraph, and an internal memo from Apple chief Tim Cook that was published by blog 9to5Mac confirmed that the Chingford-born designer's responsibilities have now expanded beyond hardware and software products to also include the company's retail stores, the new headquarters currently being built in Cupertino, California, and even the furniture that will be placed within it. In the memo, Mr Cook said: "Jony is one of the most talented and accomplished designers of his generation, with an astonishing 5,000 design and utility patents to his name."