Belfast Telegraph

Apple tops the most valuable brand poll

Apple has been crowned the world's most valuable brand, knocking Coca-Cola off the top spot for the first time since the influential annual measure was created 13 years ago. The highly-regarded Best Global Brand 2013 charts, released by image consultancy firm Interbrand, saw the long-term reigning champion soft drinks company actually slip down to third, with Google taking second.

Apple has been crowned the world's most valuable brand, knocking Coca-Cola off the top spot for the first time since the influential annual measure was created 13 years ago. The highly-regarded Best Global Brand 2013 charts, released by image consultancy firm Interbrand, saw the long-term reigning champion soft drinks company actually slip down to third, with Google taking second.

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