Asda coup for Hilden Brewery
Asda taps into growing demand for craft beer
Lisburn-based family business, Hilden Brewery, has secured a new contract with Asda and is set to supply 15 stores across Northern Ireland with a range of locally brewed artisan beers and ales. It marks the first time the company has ever struck a deal with a multiple retailer.
The contract will see Asda stores stocking eight of the most popular lines produced at the family-run microbrewery – from Titanic Quarter Beer to Hilden Twisted Hop – and will meet growing customer demand for speciality beers.
Jill Berry from Asda Northern Ireland’s local sourcing team said, “We’re committed to supporting local suppliers, both large and small, right across the region and we’re delighted to welcome Hilden Brewery to the Asda family. More than ever, our customers are asking for more interesting and diverse products. Thanks to Hilden’s innovative approach we can meet this demand by offering our shoppers a great range of high quality beers and ales which are all hand-crafted locally.”
Owen Scullion, Master Brewer at Hilden Brewery, commented, “My family first began brewing at Hilden in 1981, combining traditional methods and contemporary flavours to produce beers and ales with distinctive character and taste. We’ve worked hard over the last number of years to ramp up production and we’re delighted to now be in a position to supply our first supermarket and share our products with Asda customers across Northern Ireland.”