Belfast Telegraph

Asda hit by further drop in UK sales

By Holly Williams

Supermarket Asda has posted another hefty fall in sales, but said trading had improved as price cuts and turnaround efforts start to pay off.

The firm, with 38 stores in Northern Ireland, has seen its market share here increase despite falling sales across the UK.

The Walmart-owned firm reported a 5.8% fall in like-for-likes sales in its third quarter to September 30. This comes against a dire previous three months, when the group reported a 7.5% sales plunge in its worst quarterly performance on record.

New boss Sean Clarke, who took up the reins in July, has slashed prices of items in an attempt to arrest falling sales.

"We have lowered thousands of prices, improved hundreds of own-brand products and invested in more hours for colleagues on the shop floor. It's encouraging to see more customers shopping with us in stores and online," he said.

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