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Asda increases market share to go level with Sainsbury's

By Margaret Canning

Published 10/05/2016

Asda now has a 17.6% slice of the market share
Asda now has a 17.6% slice of the market share

Supermarket giants Asda and Sainsbury's are now claiming equal shares of grocery spend in Northern Ireland, latest figures have shown.

Kantar Worldpanel's report said Asda had managed to grow its market share in the year to April 24 by 1.6%, leaving it with a 17.6% slice.

That brought it level with Sainsbury's market share, with the latter's performance slumping by just under 2%.

Asda's growing sales in Northern Ireland contrast with its performance UK-wide, where market share has been declining.

But the growth in market share of German supermarket Lidl in the province outshone all the others, with the discounter experiencing a 10.5% increase in spending at its stores.

However, with its overall share steady at 5.2%, it is still the smallest operator of the four main grocers - Tesco, Sainsbury's, Asda and Lidl.

Like Sainsbury's, Tesco's share of grocery spending also declined but more slowly than its rival, at just 1.2%. It now accounts for 34.5% of grocery spending here.

There are around 55 Tesco stores of varying sizes across Northern Ireland. Sainsbury's has 13, while Asda has 17. Lidl has 38 stores in Northern Ireland - though they are in a smaller format than their rival operators.

Belfast Telegraph

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