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Asda juice deal a healthy new line for Armagh company Gilfresh

Armagh vegetable supplier Gilfresh has won a contract to supply juicing packs to Asda stores in Northern Ireland. 

The packs are the first product of their kind in the region and follow the 27 lines which Gilfresh already supply to Asda.

The new range which was designed specifically for Asda to meet demand for the trend for blending raw vegetables and fruit. 

The packs contain a mix of fruit and vegetables which can be used in a juicer or blender. The four lines will be named 'Rootie Fruitie', 'Up Beet', 'Clean Green' and 'The Classic'.

Gilfresh owner William Gilpin said: "Juicing and blending has taken a huge surge in recent months with consumers looking for more convenient ways to stay healthy. We are the first company in Northern Ireland to launch a combination pack specifically tailored for juicing.

"Each pack has been carefully selected to give consumers the perfect mix for a smoothie or healthy juice."

Jill Jones, regional buying assistant for Asda NI, said the product was a response to global trends.

"We are thrilled to be building on our relationship with Gilfresh," she said.

The Gilpin family set up the business over 50 years ago on their farm in Loughgall, Co Armagh, and started by growing scallions and cabbages. It started supplying supermarkets in the 1980s.

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