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Asda snapping at Sainsbury's heels

Published 12/04/2016

Asda at Belfast's Westwood Centre
Asda at Belfast's Westwood Centre

Supermarket giant Asda is closing the gap with Sainsbury's in its share of spend on groceries in Northern Ireland, figures have shown.

Kantar Worldpanel's report said Asda had managed to grow its market share in the year to March 27 and now has a 17.6% slice.

That is just slightly below Sainsbury's market share of 17.7% and contrasts with Asda's performance UK-wide, where its sales have been declining.

But German discount supermarket Lidl increased its popularity with shoppers at the fastest rate of any Northern Ireland operator.

Lidl's slice of grocery spending grew by approximately 13% in the year to March 27.

But with just 5.2% of the market, it is still the smallest operator of the four main grocers - Tesco, Sainsbury's, Asda and Lidl.

Like Sainsbury's, Tesco's share of grocery spending also declined. It now accounts for 34.4% of grocery spending.

There are around 55 Tesco stores of varying sizes across Northern Ireland. Sainsbury's has 13, while Asda has 17.

Lidl has 38 stores in Northern Ireland - though they are in a smaller format than their rival operators.

Belfast Telegraph

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