Belfast Telegraph

UK Website Of The Year

Asda takes another big hit as its sales fall by 3.9%

By John-Paul Ford Rojas

Published 20/05/2015

Sales battle: Asda’s Andy Clarke
Sales battle: Asda’s Andy Clarke

Asda, which has 17 stores in Northern Ireland, has posted its worst decline in quarterly sales for many years, as it reported a 3.9% slump at the start of this year.

The accelerating decline, after a 2.6% fall at the end of 2014, comes amid a fierce supermarket price war as Britain's biggest grocers see their market shares eaten away by Aldi and Lidl.

Chief executive Andy Clarke said: "It's been some time since we have seen that level of decline."

He said the scale of the fall had previously been seen "in the early days of Asda" but pointed to the wider context of the struggling market.

"It is clear that the big grocers are losing market share and that the discounters are continuing to grow. As expected, the market remains turbulent. Customers are preferring to save."

Belfast Telegraph

Your Comments

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting? customercare@belfasttelegraph.co.uk

Read More

From Belfast Telegraph