British Airways is using YouTube as part of its biggest pilot recruitment drive in more than 10 years, it was announced yesterday.
The recruitment plans also include the launch of a joint initiative with the armed forces to provide military pilots with a planned career path into commercial aviation.
BA plans to take on more than 800 new pilots by 2016 and is also hoping to recruit qualified pilots from other airlines.
BA has a dedicated YouTube channel and anyone who is interested in becoming a pilot can learn more about their training programme through it.
The future pilot programme will help about 400 applicants gain a place at an approved flight training school, with successful candidates landing a job as a BA pilot. Previously, people have been prevented or deterred from starting a career as an airline pilot due to the initial private training costs that can amount to over £100,000 - and which they have had to source themselves.
The programme will help students secure funding to train as a pilot, which they can pay back later in their career.
The cost of private training which previously deterred many from becoming a pilot