A Bangor-based haircare firm has bought over four famous brands from a California-based rival to boost its market share in the USA.
Denman International Limited has announced the acquisition of the trading assets of San Diego corporation – The Bobby Company.
The Magicap – which is used in colouring and highlighting – and three brushes – the Starflite, Black Diamond and The Original Vent Brush – are already well-known within the global hairdressing industry, and the acquisition will enable Denman International to access many new export areas for its Bangor-made Denman-branded products.
The products will continue to be manufactured in the USA while Denman undertakes responsibility for their worldwide marketing and distribution. The company celebrated its 75th anniversary last year, and exports to 60 countries around the world.
Managing director, Philip Steele, is currently in San Diego overseeing the transfer of business to Denman's US subsidiary company in Boston.
"We are delighted to have purchased these market-leading brands in what is an excellent opportunity and perfect strategic fit for our company," he said.
"We have been enjoying an unprecedented period of sales growth in the United States and this positive development underpins the effort we have been making in growing our business in North America."
Denman International Limited is part of the Denroy Group of Companies which was established in 1972.
The family-owned business currently employs 160 people.
Its sister company –Denroy Plastics Limited – manufactures the Denman brush and comb range, as well as being a key supplier to a diverse range of industry sectors, including aerospace, defence, automotive, materials handling and medical equipment.