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Belfast company celebrates £250k Middle East deal

A Belfast company has won further business in the Middle East with its range of alcohol-free sanitiser products for the healthcare sector.

Medizar has been supplying private hospitals in United Arab Emirates and Qatar since 2013. It secured new contracts in UAE after taking part in an Invest NI visit to the Arab Health exhibition in Dubai in January.

Olive Hill, Invest NI's director of trade, said: "Medizar made contact with a major Saudi distributor. A follow-up visit took place this summer where they discussed terms of a distribution agreement and were successful in securing a deal to supply products worth £250,000 over the next two years.

"Making the commitment and visiting the potential customer for a follow-up visit was the key to converting the initial meeting into a firm contract and is a strong endorsement of the company's desire to succeed."

Medizar's managing director Jeffrey Prince said: "We are very excited by the business opportunities, particularly in Saudi Arabia, and our next steps will be to develop the business base we have created to enhance our market position and generate additional sales."

Medizar specialises in anti-bacterial and microbial sanitisers for the health, education, pharmacy and personal care markets. Its products are completely alcohol-free and certified Halal, giving it a clear market advantage in the Middle East.

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