Belfast digital firm i3Digital helps 25,000 businesses make most of Massachusetts
A Belfast technology firm is selling its communications platform for use in 25,000 tourism businesses in Massachusetts.
i3Digital's app platform allows organisations to promote themselves directly to visitors and residents.
The company, which claims to unite companies' digital presence, said it was also in "advanced discussions" with five other major US cities.
Under the latest deal the platform will give an interactive experience to visitors to Worcester in Massachusetts who are attending events, and to residents wanting to find out more about their area.
i3Digital is based in Belfast but also has offices in London and Dublin - and has just opened another office in Boston.
Timothy Murray, president of Worcester's Chamber of Commerce, said: "While i3 Digital's app platform will greatly enhance the new visitors' experience in our region, we hope it will also help Worcester's residents enjoy the many opportunities available to them including arts, sports, nature, retail and all our other activities."
The app allows users to view attractions, buildings and districts, and glean historical information from i3Digital's 'time capsule' feature, which includes an interactive timeline.
Adrian Bradley, the chief executive of i3Digital, said: "Our hard work is now starting to pay off.
"We knew we had created something world class that could transcend markets and even continents.
"This is just the start of our journey, and with our new office in Boston, we intend to push into the market aggressively."
Clients of i3Digital on home soil include the National Lottery and Translink.