Belfast tech firm offers golf app for a lower score
A technology company in Belfast has teed off on an app to help golfers improve their play - just as the Dubai Duty Free Irish Open begins at Royal County Down.
PerformanceActive International's app allows golfers to record their rounds of golf and scores on a mix of online and offline technology, enabling them to track their performance.
Invest NI offered R&D assistance of £45,000 towards the development of the app with increased levels of functionality.
Chief executive Fergus Wallace said: "We are operating in an environment where technology is constantly changing and evolving to meet the needs of our consumers.
"Our new golfing performance app meets these needs by allowing users to generate a wealth of data about their game and pinpoint areas that could be improved."
Kevin McCann, Invest NI's director of research and development, said: "PerformanceActive is an innovative company which has identified a niche with real growth potential in the golfing market."