Technology and digital companies from Belfast will be in the US next week as they take part in a mission to sell themselves to potential investors.
Twenty firms including imaging company Cirdan and software business Kainos are taking part in the Belfast Tech Mission to Silicon Valley and San Francisco, funded by Belfast City Council and led by Lord Mayor Mairtin O Muilleoir in partnership with Invest NI.
As investors from around the world gathered in Belfast for the investment conference, Mr O Muilleoir said: "We cannot sit back and hope investment will come to us. We have to go into the global marketplace and sell our products, our skills, our talents. We need to go to where the money is, where investors are based, and sell ourselves to them and make them want to invest in Belfast."
News of the mission, which leaves on Sunday, came as Lisburn-based Cirdan announced its first overseas acquisition.
Its subsidiary Cirdan Ultra bought the intellectual property and assets of the Canada-based Centricity laboratory division of GE Healthcare IT, in collaboration with Kainos Software in Belfast.
The firms on the mission will showcase some of the new technologies and products being developed in Belfast to companies, investors and venture capitalists on the west coast of America.
While the mission will promote Belfast as a prime location for international investment and raise its international economic profile, it also aims to boost the number of Belfast technology firms selling and doing business in the US and improve the delegates' knowledge of how to get venture capital funding in the US.
Belfast City Council is covering half the travel and accommodation costs of each company. Representatives of both Queen's University and the University of Ulster are also on the mission.
The other firms taking part are AirPOS, Automated Intelligence, Beacon, Cargo IO, DigShare 360, DisplayNote Technologies, Fathom, I Love QC, INLIFESIZE, JAR Technologies, Loughshore Investments, My Tour Talk, PerForma Sports, Sian's Plan, Speechstorm, Taggled, Take Ten and VenueBooker.