Belfast Toys R Us on the move ahead of Christmas
Toy retailer Toys R Us has moved into a bigger unit in CastleCourt Shopping Centre in Belfast as the peak Christmas season draws closer.
Toys R Us first moved into the city centre shopping destination in September 2014, when the firm took a 6,000 sq ft unit.
But the company said that after strong sales, it was moving into a 23,000 sq ft unit on the first floor and would sell its full range, including baby goods.
The US giant will now be on the same level as rival toy shop The Entertainer - though positioned at the other side of the centre.
Colin Mathewson, senior director of retail at commercial property agents CBRE - which joined Savills in acting for CastleCourt in concluding the move - said: "We are delighted to see Toys R Us expanding within CastleCourt, which shows real signs of growth through a period that has been tough for a lot of retailers within Belfast city centre. The retail environment is clearly improving with consumers spending again."
Mike Coogan, marketing and e-commerce director at Toys R Us, added: "The move to a larger unit is on the back of strong results and a demand from our shoppers for a wider selection of toys and games in-store."
Centre manager Paul McMahon said the expansion indicated the strength of its footfall.
The Entertainer, a UK chain, opened in CastleCourt earlier this year. It has a strong Christian ethos and does not sell products with connotations of witchcraft or sorcery.