A little corner of south Belfast has been transformed into a shrine to some of the best of Italian motor design and style.
The car company said the new high-tech showroom is the only facility on the island of Ireland to "properly showcase" the marques and no expense has been spared in its design. It features floor-to-ceiling windows, light-diffusing materials and an eco-friendly, carbon-cutting heating system that Charles Hurst said makes it one of the most sustainable buildings ever built in the province.
The showroom also includes a 'configurator' which allows customers to create and visualise their dream car from a choice of exterior colours and interior materials. "Belfast is now home to the ultimate in super-luxury motoring and Charles Hurst Group is proud to be the first dealership in Ireland to unveil what is, without doubt, the best, world-class facility to showcase the best car brands in the world," said Colin McNab, operations director at Charles Hurst.