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Big deal for Just Live a Little

By Rachel Martin

Published 05/01/2016

Jill Crawford runs Just Live a Little with her husband
Jill Crawford runs Just Live a Little with her husband

Family-run breakfast cereals producer Just Live a Little has won contracts to supply companies in Hong Kong and Germany.

The company, which runs from Derry Farm in Portaferry, has secured business from the aptly named Dairy Farm, a leading Hong Kong-based retailer, as well as Foodist, an online supplier of fine foods, who is based in Hamburg.

The news follows a deal to supply Taipei-based breakfast goods company Morningshop.

Jill Crawford, who runs the company with her husband David, said: "The new export business is a tremendous boost for us and a great start to 2016.

"The contract with Dairy Farm in Hong Kong is exciting as it strengthens our position in a huge market with a fast growing demand for quality and healthy breakfast products from Europe. Germany is a new market for us and one in which healthy products are extremely popular."

The company started from a stall at St George's Market, before securing initial contracts with Hastings Hotels to supply their breakfast cereals and many local independents retailers. Just Live a Little launched its re-branded and extended product range in July 2014.

Six months ago, Just Live a Little secured business from Waitrose to supply its 'granola on the go' portion pots to over 40 Waitrose stores, mainly in the London area. The small company is also listed by Ocado and other retailers in the UK and Ireland.

New buyer Dairy Farm is a leading pan-Asian retailer. The group and its associates operated over 6,400 outlets and employed over 170,000 people. It operates a range of stores including supermarkets, convenience stores, health and beauty, and home furnishings stores.

Subscription service Foodist has experienced strong growth - in two years, the number of monthly subscribers went from 350 to 14,000.

Each month, subscribers enjoy an exclusive selection of international delicacies delivered to their doors. Foodist generated over £1m in revenue in the first quarter of 2015 and has raised finance through crowdfunding.

Belfast Telegraph

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