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Big four Tesco, Asda, Sainsbury's and Morrisons showing signs of stabilising

By Josie Clarke

While sales at the big four supermarkets continue to fall, shoppers are not turning on them entirely, figures show.

Tesco, Asda, Sainsbury's and Morrisons continue to be under pressure, with sales declining at each of the businesses during the last quarter.

However, Tesco showed the smallest drop in sales of 1%, in a sign it is stabilising in comparison to historic declines over the past two years, Kantar Worldpanel said.

The market was "essentially flat", posting value growth of just 0.1%, but the figures show consumers are sharing their spending around retailers rather than turning away from the big four.

Kantar Worldpanel director Edward Garner said: "While the big four are struggling to keep their share, what's clear is consumers aren't flocking away from stores - their combined shopper numbers have dropped only 0.2% in the latest 12 weeks."

Regional figures are due out shortly.

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