Boojum burrito bar chain opens fourth outlet in Northern Ireland
Burrito bar chain Boojum has announced it will open its fourth Northern Ireland branch.
Its new Victoria Square branch is the first of two new premises planned for Belfast. The burrito giant is also adding a store on the Lisburn Road, close to Marks and Spencer.
The Victoria Square branch is the first of the Mexican-inspired chain's outlets to open in a retail setting and will create 30 jobs.
However, rather than joining Wagamama, Pizza Express and Five Guys in the food area, it will be based at the Ann Street entrance, beside Urban Outfitters.
The premises measure approximately 1,800sq ft and will seat 50 people.
It will open its doors early next month.
It will joint existing Boojum restaurants in Belfast at Botanic Avenue, Chichester Street and Great Victoria Street.
It follows the opening of the chain's Cork premises last month.
Boojum plans on opening a number of new stores in 2017.
The next will be in Dublin, opening within weeks of the Victoria Square store.
Lambert Smith Hampton acted on behalf of Victoria Square to secure the new tenant.
Gary Martin, associate director at the commercial property consultancy, said: "This is an exciting addition to the scheme and complements the existing food and beverage tenants already situated in Victoria Square.
"Boojum has proved hugely successful under the ownership of the Maxwell brothers and we are delighted to have been able to help secure suitable premises for the company's fourth store."
The business was founded by John and Karen Blisard in 2007.
It was bought over by former Ulster Rugby player Andrew Maxwell and his brother David almost two years ago.
Its first store at Botanic Avenue in south Belfast grew so popular that it quickly became known for its long queues.