Branson in call for fresh vote on EU
Virgin founder Sir Richard Branson is calling for a second EU referendum, warning a hard Brexit will be a "shot in the foot".
The billionaire, who campaigned to remain in the EU in the lead-up to the vote, said Brexit was "one of the saddest things that has happened" to both the UK and Europe.
"If a hard Brexit happens, it would be pretty devastating and it would be the biggest sort of shot in the foot that the British people have ever done to themselves, so (I) hope that sense will prevail," he told CNBC.
"When all the facts are known and are on the table, I would hope that a second referendum can take place based on real facts and not on the facts that people were given."
Sir Richard went on to criticise campaign tactics used in the lead-up to the vote, including claims by pro-Brexit organisers that an extra £350m a week would be funnelled to the NHS if Britain stopped paying EU contributions.