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Britvic loses its fizz as Irish woes trigger losses

Published 03/12/2010

Soft drinks maker Britvic counted the cost of its expansion into Ireland as it recorded bottom-line losses of £48.2m and saw its shares slide by 8%.

The Chelmsford-based group, whose UK brands include Robinsons, Tango and Fruit Shoot, took a writedown of £104.2m on the value of its Irish business and said it was carrying out a strategic review of its operations there, after the country's economic woes took their toll on the soft drinks market.

The move effectively halves the value of the group's Irish business, C-amp;C Soft Drinks, which it paid around €250m for in 2007, when it first entered the country.

It said the economic problems in Ireland, which as a region accounts for 13% of the group's revenues, led to consumers being more cautious and spending less on higher margin 'on the go' drinks, opting instead to buy them in supermarkets and consume them at home.

Despite the Irish woes, Britvic reported a 22% rise in pre-tax profits at an underlying level to £109.1m during the 53 weeks to October 3, as it grew its market share in Britain.

The UK's second biggest soft drinks maker said it had continued to pursue its strategy of promoting its leading brands, as well as launching new products and expanding further overseas.

It said Pepsi, which it owns the rights to sell in the UK and Ireland, had continued to grow its share of the cola market, following the introduction of a new 600ml bottle for its sugar-free varieties.

Robinsons maintained its position as the country's number one squash brand, while Fruit Shoot continued to be the top children's drink.

Innovations during the year included launching US brand Mountain Dew as an energy drink in the UK.

The group said although it was still early days, sales of the drink had surpassed its high expectations.

It also expanded further into mainland Europe through the acquisition of Fruite Entreprises, now known as Britvic France, for €237m (£198m) in May.

The group plans to launch Fruit Shoot in Australia and Belgium in 2011, and extend trials of the drink in the US.

But Britvic said the pub and club soft drinks market in Britain faced continuing challenges after the World Cup failed to give a boost to the sector. The uncertain consumer environment looks set to continue into 2011.

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