Belfast Telegraph

Britvic regains its fizz due to heatwave

By Holly Williams

Robinsons squash maker Britvic saw annual profits race 28% ahead thanks to the summer heatwave and as Fruit Shoot sales recovered from last year's product recall.

The Hertfordshire-based firm said the "exceptionally" hot July boosted sales of its drinks in the take-home market and in pubs and clubs, helping it deliver pre-tax profits of £108.1m for the year.

Britvic, which pulled out of a planned merger with rival AG Barr earlier this year, reported a 4.4% rise in revenues and said its Fruit Shoot brand had reclaimed its market share to levels seen before a costly recall in 2012, when concerns over faulty caps forced it to withdraw all newly designed bottles of the drink.

It confirmed it would ramp up expansion of Fruit Shoot in America after signing a 15-year deal with PepsiCo, which will see the brand rolled out to 41 states next year, up from 32 now.

British sales volumes of its still drinks dipped 1% as it continued to feel the effects of the Fruit Shoot woes at the start of its year, but revenues by value lifted 5.7%. Its fizzy drink sales rose 3.6%.

Belfast Telegraph

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