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Britvic sales under the weather

By Graeme Evans

Published 22/07/2011

Robinsons and Tango maker Britvic reported weaker sales after Britain's washout start to the summer depressed demand for thirst quenching drinks.

In Ireland, revenues for the quarter were down 15.3% due to continued tough economic conditions, as well as poor weather and tough comparatives.

But the group's revenues were up 0.7% on a year ago in its home market between April and July, down on the previous six months after a 13.3% slide in volume for its portfolio of still drinks, which include Robinsons.

Britvic launched a double concentrate version of Robinsons over the period but found that factors outside its control dented its performance.

It said in an update: "The weather in June had a negative impact on promotional activity around Wimbledon, which is an important focus period for the Robinsons brand."

The Chelmsford-based group, which has the rights to sell Pepsi products in the UK, said volumes of fizzy drinks were down 1.6% as it faced up to promotional activity by rivals.

However, higher than average prices meant revenues from the sector were 4.4% higher than a year ago.

The figures were also impacted by comparisons with strong trading in the comparative period of 2010, when demand was boosted by the football World Cup.

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