Belfast Telegraph

Burberry's shares fall after chief makes exit

Shares in Burberry fell nearly 5% yesterday as the departure of chief executive Angela Ahrendts shocked the City.

The 157-year-old brand dropped 75p, or 4.7%, to 1510.5p on the news that Ahrendts, who has run the luxury brand since 2006, is to join US tech giant Apple.

Her successor was named as designer Christopher Bailey, who has been with Burberry since 2001 and will take on the joint role of chief creative and chief executive officer.

Ahrendts could walk away with nearly £19m. She was handed shares worth £7.6m this summer and will get a further £4.6m next year, adding to her personal shareholding worth £6.5m.

But she will wave goodbye to a further £12.6m-worth of shares due in 2015 as part of a long-term incentive plan.

Ahrendts has overseen a massive turnaround at the brand and the shares have risen around 250% since she joined as chief executive.

Luca Solca, luxury analyst at Exane BNP Paribas, said: "This does not look like good news. Burberry is ahead of a major transition in Japan and has a high challenge at its beauty division."

Belfast Telegraph

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