Belfast Telegraph

Friday 22 August 2014

Burger King's arch enemy in profit leap

6 McDonalds's

Fast food giant McDonald's continued to make mince meat of its rivals from July to September.

Punters were enticed to the golden arches by new menu items in the US, such as one dollar breakfasts, and longer opening hours in Europe.

McD's made £883m, 10% up on the same period last year. Those healthy figures copper-fastened its recession-proof status but also contrasted sharply with the fortunes of its closest rival Burger King, which was sold for £2.6bn last month to 3G Capital, made up of some well-known Brazilian businessmen.

One analyst said: "McDonald's is full-steam ahead, and they'll continue to take market share domestically and internationally ." Continued servings of Happy Meals at McDonald's, then, but aficionados of Burger King will wait and see what menu changes come their way with BK's new owners.

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