Belfast Telegraph

Wednesday 24 September 2014

Business change in a digital age

The Chartered Institute of Marketing in association with The Chartered Institute of Public Relations will be hosting a lunchtime event later this month at Titanic Belfast on how digital technologies have changed the way we now do business.

The guest speakers at the event on Tuesday 19th February 2012 will include RTÉ’s managing director for digital, Múirne Laffan.  Through innovative examples Múirne will show how RTÉ took the digital leap of faith, placing content at the core of its development and describing the 'change journey’ of how viewers’ needs are evolving and what this means for the broadcaster.

Leading the Irish broadcaster’s overall digital strategy, Múirne’s remit is to bring high-quality content and services to Irish and international audiences across a broad range of platforms, devices and markets whilst at the same time meeting the needs of audiences now and in the future.

A key focus for RTÉ Digital is the development of partnerships with industry-leading companies and organisations, in the areas of technology, design, device manufacture and content provision. The broadcaster aims to play an active role within the digital economy through innovation, technology and engagement with social media.

Krishna De, an award-winning communications strategist from Biz Growth will be providing practical guidance to delegates on how to integrate social technologies into marketing and PR communications.  The digital expert, whose experience includes Bank of Ireland and Diageo as well as coaching business leaders on how to integrate digital and social media communications into their business strategy to boost their visibility, reputation and profits, will be sharing tips on the trends to improve social marketing return on investment.

Krishna said “Social technologies are fundamentally changing the way that consumers and the public engage with organisations, whatever your sector. It is no longer possible to ignore their impact if you want proactively build trust, manage your reputation, and retain competitive advantage.”

The Chartered Institute of Marketing, Regional Director for Ireland, Richard Houdmont said, “We are absolutely delighted to be welcoming two experts to the prestigious Titanic Belfast venue. Digital marketing is no longer an optional extra. Business large or small will be inspired by what Múirne Laffan and Krishna De have to say.”

The hashtag for the event is ‘#cimireland’. Live tweeting and interactive polling will take place during the event.

Registration is from 12:00; the event starts at 12:30 and finishes at 13:30.

To book a place at the event go to www.cim.co.uk/52370

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