Belfast Telegraph

Business Diary: Confused by that meerkat

Poor old Admiral. Once the price comparison website king, its Confused.com operation has slid into second place, largely thanks to its hugely irritating television ad campaign proving to be a flop compared with its rivals' hugely irritating ad campaigns.

Don't cry too much for the Admiral – his company had a very good first half overall (growing pre-tax profits by 21 per cent to £126.9m). But really: getting beaten up by a tubby comedian (moneysupermarket), a tubby opera singer (gocompare) and a meerkat ( comparethemarket). The shame of it!

Belfast Telegraph

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