More and more companies in Northern Ireland are switching on to the fact that they have the capacity to improve our environment.
Whether it's independent retailers agreeing to bin energy-inefficient light bulbs or M&S pushing ahead with plans to become carbon neutral, the 'green' agenda is being embraced on a much wider scale.
The latest Goldblatt McGuigan Business Survey, carried out in association with Business Telegraph, backs this up.
Over 80% of the companies surveyed said they had actively undertaken energy efficiency measures to offset their carbon footprint.
And nearly eight out of 10 respondents said they were either very active or quite active in going 'green'.
It was also encouraging to see that many companies are helping their employees to reduce their impact on the environment through a variety of measures, including recycling.
Many will argue that there's not much point in getting involved in 'green' initiatives when other countries, especially emerging nations, are pumping CO2 into the atmosphere like it's going out of fashion.
But as M&S chief executive Stuart Rose points out in today's Business Telegraph, there's no end of simple things we can all do to leave this planet in a better state for our children and grandchildren. And every little helps.