Belfast Telegraph

Monday 14 July 2014

Businesses urged to get behind Derry City of Culture

Businesses are being called upon to get involved in Londonderry’s UK City of Culture year.

Culture Company 2013 yesterday launched its official ‘invitation for corporate support’ for the city’s UK City of Culture year.

The call for businesses to get on board has been announced to help move forward the city’s plans to bring business and culture closer together to help deliver the legacy of 2013.

The organisers say the sponsorship strategy has many levels and was devised with all forms of business in mind.

The Culture Company says anyone from global corporations to small businesses can get involved.

Launching the invitation for corporate support, spokesman Dr Bro McFerran pointed out the scale of the opportunity.

He said: “There are many benefits of being involved in the 2013 year of culture and the sponsorship strategy aims to create easy access for any organisation to become part of the year.

“The city has ambitious plans to bring additional revenue of over £100m to the city, lever some 1,300 additional jobs, attract over 500,000 additional visitors, and will reach over 145 million people globally with some of its events.”

The city has already agreed its first commercial City of Culture partnership with BT, which has committed to a five-year, multi-million pound investment and sponsorship support.

The sponsorship strategy was devised by corporate engagement champion Ryan Williams.

He said 2013 was a golden opportunity for businesses, with merchandising and licensing opportunities also available across the programme.

“City of Culture is set to be the most impressive and impactful event Northern Ireland has ever seen and I would encourage all businesses to get on board,” he said. “With the interest already shown from the corporate sector, we are confident the benefits for the business community will be both significant and lasting.

“Whether a company is looking for a short-term partnership for lead-up events in 2012, 2013 celebrations or a longer partnership over the legacy period of 2011-2015, the business case for any corporate involvement is, in short, exceptional.”

For more information on how your business can get involved in supporting the City of Culture 2013, email the corporate engagement team at sponsors@cityofculture2013.com.

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