Belfast Telegraph

C&C signs Thai deal with San Miguel

By michael cogley

C&C, the company behind Magners cider, has entered into a strategic distribution agreement with San Miguel.

The deal is part of C&C's expansion plans as it looks to strengthen its brand in Thailand.

San Miguel will work with C&C to expand distribution, sales and marketing activation of Magners cider in Thailand, which is one of the largest markets in Asia for the brand.

The company currently manufactures a number of its own beer brands at their brewery in Pathum Thani and distributes these across Thailand.

Joris Brams, managing director of the international division of C&C, said the business was delighted to be partnering up with San Miguel.

"This collaboration allows us to bolster both our sales and brand exposure and drive forward our international expansion programme in a significant way," he added.

San Miguel managing director, Carlos Berba, described the partnership as "another milestone" for its operations in Thailand.

C&C reported a 9.5% fall in operating profit to $62.6m (£45m) last year as the first half of its financial year proved to be a challenging one.

C&C Group operates in Northern Ireland as Tennent's NI. Group earnings before interest and tax fell by 9.5% year-on-year as factors such as unsuitable weather and business model transition took their toll.

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