Belfast Telegraph

Cheers! Local brewers sign up with supermarket giant

By Yvette Shapiro

To celebrate the Northern Ireland Year of Food and Drink's brewing and distilling month, Tesco has signed supplier deals for three new ranges of local craft beer and cider.

The Yardsman lagers and pale ales, and Hillstown Farm Brewery stouts and red ales will be available in store from this month.

Tesco is also stocking cider from family-owned Tempted Cider, in sweet, medium, dry and strawberry varieties.

Sean Largey, Tesco Northern Ireland's commercial manager, said: "Our buying team has been going to tasting events and meeting the brewers, so that we can identify the hidden beauties of the craft brew sector.

"The local drinks scene is so hot right now, with a heightened consumer demand for craft beers and ciders, seeing existing suppliers develop new lines and ranges to keep their offering fresh.

"What's even more promising though about the interest and support for local drinks products is seeing new, artisan brewers coming to the forefront of the industry.

"For Tempted Irish Cider, for example, the listing with Tesco will allow this small family business to invest back into their business and increase staff numbers and production facilities. Having this impact on small business success and seeing the lines sell in store is a really rewarding part of the job.

"The ambition is to get our craft brewers into the wider UK market, too."

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