Cider mops up falling beer sales
Published 12/08/2011 | 08:00
The world's biggest brewer AB InBev said its newly-launched Stella Artois Cidre had helped offset a 16% decline in beer volumes in the UK.
The group - which makes Stella Artois Beck's and Budweiser - said beer volumes in the UK had fallen in the second quarter of 211. But it said its cider had proved a success since its launch in April.