Belfast Telegraph

UK Website Of The Year

Co Down woman drops accountancy to start her own beauty site

By Sara Neill

Published 14/08/2015

A Co Down woman has turned her back on a high-flying career in accountancy to start up a beauty price comparison website.

Sarah Leonard was a year away from qualifying as an accountant with EY when she realised that her dream of having her own business could become a reality.

The 25-year-old now runs BeauCo, which allows consumers to compare the price of make-up, hair and skin care products.

There are more than 100,000 items already on the site, and it has also welcomed national chain Boots on board.

Ms Leonard said: "I buy beauty products online and I felt it was a good idea."

She also told how she had worked to make the business as user-friendly as possible.

"Users type the product they want into the search bar, and the site will come up with the product itself and the retailers involved," Ms Leonard said.

"Most people will choose to buy it from the cheapest place.

"People have been so overwhelmingly positive that it's really lovely. It's been a good start."

After making contact with various retailers, Ms Leonard uploads their product feed to BeauCo and gets her benefits through affiliate links.

The former beauty blogger said her passion for cosmetics and experience online made her business the ideal venture.

She added: "Blogging has given me a working knowledge of what I wanted to do with the website, and I knew how to monetise it. It's helped more than anything. I've got low overheads and I've invested my own money into the business."

Big retailers are still signing up to be featured on BeauCo, Ms Leonard said, and she is in talks to get exclusive discounts and provide users with a newsletter to keep them up to date with the new brands on board.

Belfast Telegraph

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