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Co Down's Finnebrogue strikes new sausage deal

By Staff Reporter

Co Down meat processor, Finnebrogue Artisan, has struck a new UK-wide deal to supply a range of own-brand 'Extra Special' Light & Lean Sausages to more than 350 Asda stores.

The Downpatrick firm's new contract has a retail value of £2m.

The firm first began supplying Asda in 2014, when it produced the entire 'Extra Special' sausage range for the supermarket's UK stores.

The addition of Light & Lean to the 16-strong range coincides with the start of the summer, a time when sausage sales traditionally spike.

With almost seven million packs of Asda's own-label premium sausages expected to sell over the summer months alone, the firm says its Light & Lean line will provide a healthier, gluten-free alternative to the popular barbeque staple.

The sausage which will be made from top quality pork sourced from high welfare standard farms across Northern Ireland and are designed to be low in fat, high in protein and contain only 71 kcals.

Paul Geary, Asda senior meat buying manager said: "We're always keen to support Northern Ireland's agri-food sector and help local food companies grow their business through Asda's national channels.

"The Extra Special sausage range supplied by Finnebrogue has been an outstanding success since the contract was first announced at Balmoral in 2014. We're delighted that our partnership continues to flourish and that we are marking the third anniversary by extending the range to include this premium, healthy option which reflects the ever-changing needs of our customers."

Sarah Savage from Finnebrogue added: "We are proud to be one of Northern Ireland's leading artisan food producers and have built our relationship with Asda thanks to our innovative approach, dedication to new product development and consistent quality."

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