Belfast Telegraph

UK Website Of The Year

Co Londonderry baking company reports sales rise

By Margaret Canning

Published 01/09/2015

The company's buns, cakes and breads are sold at major retailers such as Ocado, Waitrose and Sainsbury's as well as independent symbol groups such as Centra, Costcutter and Spar.
The company's buns, cakes and breads are sold at major retailers such as Ocado, Waitrose and Sainsbury's as well as independent symbol groups such as Centra, Costcutter and Spar.

The Co Londonderry baking company behind Genesis Crafty has reported an 11% sales increase to £15m.

However, pre-tax profits were down from £1m to £588,000 in the year to October 26 2014.

But in a strategic report, McErlain's Bakery in Magherafelt, which is run by the McErlain brothers, said performance would improve.

"The company believes that performance will continue to improve as a result of ongoing research and development into new products," the report said. "The directors anticipate that 2015 will generate greater turnover than 2014 due to new contracts and product lines with existing customers and an increased gross profit margin will be achieved."

The company's buns, cakes and breads are sold at major retailers such as Ocado, Waitrose and Sainsbury's as well as independent symbol groups such as Centra, Costcutter and Spar.

The company mainly trades in the UK and business in the Republic is limited.

It makes own-brand products for retailers like Marks & Spencer as well as its own products under the Genesis Crafty brand.

The company made charitable donations of £9,320 during the year. Staff numbers also grew from 203 to 243 during the year. The majority of the staff (174) are employed in production while 43 work in sales and distribution.

Salaries - including the remuneration of its directors - totalled £4.1m.

Belfast Telegraph

Your Comments

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting? customercare@belfasttelegraph.co.uk

Read More

From Belfast Telegraph