Belfast Telegraph

Tuesday 23 September 2014

Coca Cola notches up 125 years

Jenny Curran is pictured with Marcel Martin, General Manager for Coca- Cola HBC (centre) and Seamus McAleavey, CEO of NICVA at the Northern Ireland launch of the 'Coca-Cola 125 Years Thank You Fund' that will grant $125,000 / £110,619 to non-profit community, voluntary and charitable organisations across the island of Ireland.
Jenny Curran is pictured at the Northern Ireland launch of the 'Coca-Cola 125 Years Thank You Fund' that will grant $125,000 / £110,619 to non-profit community, voluntary and charitable organisations across the island of Ireland.

Coca-Cola has celebrated its 125th Anniversary in Northern Ireland and across the globe.

On this day, 125 years ago, the first Coca-Cola was sold in Atlanta, Georgia. To mark this milestone in Northern Ireland Coca-Cola has launched the ‘Coca-Cola 125 Years Thank You Fund’, a Fund that will grant £110,619 / €125,000 to non-profit community, voluntary and charitable organisations across the island of Ireland.

The ‘Coca-Cola 125 Years Thank You Fund’ has been developed and will be operated in partnership with the Northern Ireland Council for Voluntary Action (NICVA) and The Wheel in Dublin. It has been designed to support projects and initiatives that are having a positive impact on the quality of life of communities on the island of Ireland. A total of 15 grants will be made – ten of €10,000/£8,849 and five of €5,000/£4,424.

Marcel Martin, General Manager for Coca-Cola HBC on the island of Ireland, said: “Our 125th anniversary is a great day for Coca-Cola and we are celebrating this milestone on the island of Ireland with a range of celebratory activities including the launch of the ‘Coca-Cola 125 Years Thank You Fund’. Coke would not be where it is today without the loyal support of our consumers over many years, and we feel that giving a little something back to their communities is an appropriate way to thank them.”

Seamus McAleavey, CEO of NICVA ,said: “It is wonderful to see an iconic brand like Coke choose to celebrate its anniversary through the establishment of a community fund. The approach that Coca-Cola is taking means that its anniversary celebrations will have a long-term sustainable impact on communities in Northern Ireland and throughout the country. We are delighted to be associated with this initiative.”

To apply to the fund log onto coca-cola.ie to complete an online application form. Applications can be submitted online only from today, 8th of May 2011, up until midnight on the 30th of June 2011. After the closing date, Coca-Cola in partnership with the Northern Ireland Council for Voluntary Action NICVA ( www.nicva.org) and the Wheel will create a shortlist of 45 which will be published on the website on September 1st.

The shortlist will then be open to the public to vote.

In addition to the launch of the fund a number of other celebratory activities will take place in Ireland over the coming weeks to mark Coca-Cola’s 125th anniversary. These include:

  • A new TV advertising campaign has been launched which features the song ‘I’d like to teach the world to sing’, which was first imagined in Shannon airport on a forced stopover as a Coca-Cola creative director saw the frustrations of the grounded passengers dissipate as they shared stories over Coca-Cola’s in the airport lounge.
  • A huge outdoor and TV campaign which 60% of adults will see at least 4 times a day. These will feature classic images from vintage Coca-Cola advertisements.
  • An online and digital campaign featuring a viral retro poster maker which allows fans to upload a picture of themselves to create their very own classic Coca-Cola advertisement.
  • To say thank-you, 30,000 samples of Coca-Cola are being given out in Belfast, Derry, Galway, Limerick, Cork and Dublin.
  • A special item to mark the 125th year of Coca-Cola. The ‘Coca-Cola Heritage Bottle’ will be launched next week and will be a must-have for the many Coca-Cola memorabilia collectors.

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