Coca-Cola made in the comfort of your own home
Coke to go head-to-head with SodaStream in deal with Green Mountain
Coca-Cola lovers can soon enjoy the beverage made in the comfort of their own home, after the world's largest drinks company bought a 10 per cent stake in Green Mountain Coffee, worth $1.25 billion.
Soon, Coca-Cola, Diet Coke, Sprite and Fanta will be available in Green Mountain's forthcoming cold beverage machine, due out in 2015 as part of a ten-year agreement between the company and the drinks giant.
The device will compete head-on with SodaStream, an Israeli maker of flavoured carbonated drink machines, who were forced to edit out the line "Sorry Coke and Pepsi" from their advert during last week's Superbowl.
Soda Stream, whose largest factory is located in a Jewish settlement in the West Bank, recently hit controversy when it announced Scarlett Johansson as its global brand ambassador, whilst she's also an ambassador for Oxfam. Johansson has since quit the charity, citing "fundamental differences of opinion".
Green Mountain already produces the US Keurig single-serve coffee brewer. Their cold beverage machine will serve both carbonated and non-carbonated drinks using single serve capsules, as well as tea and juice.
Brian Kelley, Green Mountain chief executive told the Financial Times: "Keurig can do for cold beverages what has been done with hot coffee and tea at home.
“We believe there is significant opportunity to premiumise and accelerate growth in the cold beverage category."