Belfast Telegraph

Coffee firm's Shipyard is given a lift by Yard cranes

BY CLARE WEIR

A NEW super-strong coffee brand bearing images of Belfast's landmark Samson and Goliath cranes is to be sold in Tesco outlets.

Lisburn tea and coffee company Robert Roberts hopes the new dark roast 'Shipyard Strength' coffee will help annual sales rise by at least 20%.

Robert Roberts coffee has been awarded 10 Great Taste Awards for 2012-13 and brand manager Joanne McCracken said that the brand will be sold through 38 stores.

The Robert Roberts coffee range also includes a strength four Morning Roast, a strength three All Day Roast and a strength five After Dinner coffee.

"Inspiration for the product name comes from Belfast's famous shipyard Harland and Wolff which we thought was fitting due to the product being a strength six coffee," she said.

"Our research has shown that using local landmarks on our packaging is a big hit with our customers."

Steven Murphy, buying manager of Tesco Northern Ireland added: "Stocking local products is very important in Tesco and we have a team dedicated to buying the best products from Northern Ireland to offer our shoppers,

"The Robert Roberts brand fits this bill perfectly as it is known for its quality so we are only too happy to stock the new coffee."

Belfast Telegraph

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