Belfast Telegraph

Cold snap boosts sales at Domino's

By Holly Williams

Pizza delivery chain Domino's has revealed a cold weather boost to sales as families opted to stay at home in the face of icy conditions.

Like-for-like sales were up by 6.6% in the 13 weeks to March 31 as the unseasonably cold spring conditions caused a surge in demand and helped it overcome a snow-hit start to the year.

Sales growth had slowed to 1.6% in the first seven weeks of the quarter when January's icy conditions forced nearly 500 shops to shut, but analysts at N+1 Singer said the latest figures indicated a 12.4% leap in the final six weeks.

Shares jumped 6% after the update, but Domino's, which has 780 stores across the UK and Ireland, said it was braced for tougher conditions over the remainder of the year.

Belfast Telegraph


From Belfast Telegraph