Cold snap boosts sales at Domino's
Published 05/04/2013 | 04:20
Pizza delivery chain Domino's has revealed a cold weather boost to sales as families opted to stay at home in the face of icy conditions.
Like-for-like sales were up by 6.6% in the 13 weeks to March 31 as the unseasonably cold spring conditions caused a surge in demand and helped it overcome a snow-hit start to the year.
Sales growth had slowed to 1.6% in the first seven weeks of the quarter when January's icy conditions forced nearly 500 shops to shut, but analysts at N+1 Singer said the latest figures indicated a 12.4% leap in the final six weeks.
Shares jumped 6% after the update, but Domino's, which has 780 stores across the UK and Ireland, said it was braced for tougher conditions over the remainder of the year.