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Cold snap boosts sales at Domino's

By Holly Williams

Published 05/04/2013

Pizza delivery chain Domino's has revealed a cold weather boost to sales as families opted to stay at home in the face of icy conditions.

Like-for-like sales were up by 6.6% in the 13 weeks to March 31 as the unseasonably cold spring conditions caused a surge in demand and helped it overcome a snow-hit start to the year.

Sales growth had slowed to 1.6% in the first seven weeks of the quarter when January's icy conditions forced nearly 500 shops to shut, but analysts at N+1 Singer said the latest figures indicated a 12.4% leap in the final six weeks.

Shares jumped 6% after the update, but Domino's, which has 780 stores across the UK and Ireland, said it was braced for tougher conditions over the remainder of the year.

Belfast Telegraph

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