Craigmore triples its web sales
Published 26/02/2013 | 04:20
A Co Armagh industrial equipment firm has tripled sales on its website, enabling it to export to Great Britain and the Republic for the first time.
Craigmore Industrial and Engineering Solutions in Portadown sells equipment such as power washers, protection equipment, tools and sweepers. Clients include transport firms, as well as manufacturers and food businesses like Moy Park, WIlson Country and Irwin's Bakery.
The firm said sales had grown "consistently" since it launched its website last year, enabling it to spread its export wings.
Craigmore invested over £50,000 in order to attract new customers and generate sales. It has also taken on a business development executive and developed a wide-ranging sales and marketing strategy.
Managing director Geoff Baird, who set up the business in 1990 after working in his family's haulage business, said investing in marketing had been "essential".
"The site www.craigmore online.co.uk is designed to be user friendly, simple to navigate and this has been vital to our success," he said. "Invest NI's assistance has given us the confidence and capabilities to explore new markets and revenue streams."
Invest NI southern regional manager Mark Bleakney said the firm had shown commitment to raising its profile among new customers, especially in the Republic.
"This drive is now paying off as the company has experienced an impressive uplift in sales since it embraced e-commerce," he said.