Cycling technology firm keen to peddle wares in India
Co Down cycling technology company See.Sense will join a major UK trade mission to India next week, aimed at helping firms to break into the multibillion-pound 'smart cities' market there.
The Newtownards business is the only company from Northern Ireland that is taking part.
The See.Sense team will fly out this Sunday to join 10 other UK companies on the Connected Cities Entrepreneurs Mission.
The scheme is a joint initiative between Innovate UK, the Department for International Trade, Enterprise Europe Network and Future Cities Catapult, and will form part of a series of missions between the UK and India organised by the department to tie in with the India-UK Tech Summit.
It will also see the entrepreneurs visit the cities Pune and Kochi, where they will pitch to potential customers, partners and investors.
Irene McAleese, the co-founder and chief marketing officer of See.Sense, said: "We are very honoured to join the Connected Cities Mission in India.
"As an innovative SME and recent winner of the Connected Cities Award from BT and the UK Cabinet Office, we are looking forward to the opportunity to showcase how our crowd-sourced data from cyclists allows us to map cities like never before."