A major hotel at Belfast International Airport has been re-branded to become a Maldron Hotel.
The former Park Plaza was overhauled after a new management agreement with Maldron, giving the brand its first hotel in Northern Ireland.
Maldron owner the Dalata Hotel Group already has 11 hotels in the Republic.
Stephen McNally, deputy chief executive of Dalata, said: "Although this will be the first Northern Irish hotel for our group, Pat McCann our chief executive and I were part of the original team who opened Jurys Inn Belfast, so we are very familiar with the location and market.
"The re-branding of the Park Plaza Belfast fits in with our overall expansion strategy for the group."
Mr McNally said the group's involvement would improve the 106-bedroomed hotel. "Not only will we protect the existing business, but it will also be considerably boosted by deploying our well-developed Dalata and Maldron distribution and sales channels and national and international marketing campaigns."
Belfast International Airport managing director John Doran said: "In this our 50th anniversary year we are delighted to welcome a new partner to the airport. I'm sure Maldron will enhance our offering to travellers and further underline the airport's major contribution to the Northern Ireland economy."
According to the latest Hotels.com hotel price index, the average price of a room in Belfast rose by 18% in 2012 to £78.