Belfast Telegraph

Diageo appoints Loomes as new Irish country director

By Staff Reporter

Irish-listed drinks giant Diageo has named Oliver Loomes as the company's new Irish country director.

As country director he will be responsible for heading up the company's commercial and sales operations across the island of Ireland.

Mr Loomes has worked with Diageo for 16 years. In that time he led the Guinness 250th celebration in 2009 in Ireland and the inaugural Arthur's Day campaign the following year.

A graduate of UCD and the Michael Smurfit Business School, he joined Diageo in 1999 from the Mars Corporation where he had spent seven years in a number of sales and marketing roles.

Mr Loomes said that he was "hugely excited" about the new role.

"Diageo is a company with some of Ireland's most iconic brands, not least Guinness, Smithwick's and Baileys," he said.

He added: "In the last 12 months Guinness has returned to growth in Ireland, and I look forward to building on that success with a great team of colleagues in Diageo Ireland."

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