Ambitious plans to turn Londonderry into a world leading digital hub could net 3,000 jobs within a decade for the North West, it was claimed today.
Londonderry Chamber of Commerce has now taken up the challenge of spearheading the city's technological advancement.
The Digital Derry project is a key part of the city's regeneration plan, which was launched last month in the city.
It also comes just months after the completion of the Project Kelvin telehouse hub at Fort George, which will be the lynchpin in the £27m trans- Atlantic fibre-optic cable network linking America and Europe.
The Chamber has now established a high-powered digital action team to lead the growth of the digital sector in the city.
The new group has appointed Derry-born Colm Long, who is currently operations director for Facebook across Europe, as the city's digital ambassador, while Derry man Mark Nagurski is now the city's digital champion.
Chamber bosses confirmed they are determined to build on the success of Derry's digital industries already achieving success internationally.
Sinead McLaughlin, chief executive of the Chamber of Commerce, said: "With the Project Kelvin telehouse, we have the beginnings of a wonderful digital infrastructure in Derry - as good as anywhere in Ireland. But Digital Derry is not just about connectivity. It is also about harnessing our city's wonderful creativity."
Digital Derry aims to grow the city's creative industries by 25% within five years.