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Dixons Carphone in deal to Sprint into American market

By Holly Williams

Published 03/07/2015

Dixons Carphone's Connected World Services (CWS) has announced plans to launch up to 500 stores in the US
Dixons Carphone's Connected World Services (CWS) has announced plans to launch up to 500 stores in the US

The newly created company behind Carphone Warehouse and Currys PC World has announced plans to launch up to 500 stores across the US under a tie-up with one of America's biggest telecoms firms.

Dixons Carphone's Connected World Services (CWS) arm has agreed a deal with Sprint - America's third largest mobile phone group - to open and manage Sprint-branded stores selling phones and tablets.

The joint venture will initially see the firms open around 20 stores across areas such as Chicago and Miami, but if successful Dixons plans to invest up to $32m (£20.5m) in a 50/50 joint venture with Sprint to roll out up to 500 outlets.

Andrew Harrison, Dixons Carphone deputy group chief executive and head of the Connected World Services division, said: "This is a very exciting venture for us, and is a significant step in growing our CWS business in the US."

And Mr Harrison added: "We bring specialist knowledge and skills to this partnership and will be looking to deliver innovation and outstanding customer service under the Sprint brand."

Sprint has nearly 60 million customers and already runs around 3,000 wholly-owned and dealer operated stores across America.

But it wants Dixons Carphone to provide retail expertise and advice to help it expand further and increase its market share across the States.

Belfast Telegraph

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