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Domino's customers are ringing the changes to get their pizza

By Holly Williams

Published 29/07/2015

Domino’s chief David Wild
Domino’s chief David Wild

Takeaway delivery chain Domino's Pizza said customers were increasingly using their smartphones to make orders, as app sales overtook desktop sales for the first time.

The group said UK like-for-like sales surged 10.3% to £378.8m in the six months to June 28, driven by online business, which rose 22% in the first half and now makes up more than three quarters of all takeaway deliveries.

It said sales via apps were behind the online success, now accounting for more than half - 51.6% - of all internet orders.

The UK sales performance helped drive a 28% rise in interim pre-tax profits to £32m, while system sales across the UK, Ireland, Germany and Switzerland rose 14% to £426.7m.

Chief executive David Wild said: "Our success in the UK is a result of the investment we have made in market-leading e-commerce initiatives.

"Our app has now been downloaded over 10 million times and our app sales have overtaken desktop sales for the first time."

Belfast Telegraph

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